ABOUT
Our Why
Delivering innovative, seamless, and rewarding auto financing services to dealers and their customers.
![About - Our Culture - Our People - Bold Grphic](https://rifco.net/wp-content/uploads/2023/06/About-Our-Culture-Our-People-Bold-Grphic.png)
Discover The Rifco Difference
Innovative Auto Finance Solutions for today’s automotive dealers.
Our story started 20 years ago.
We've been driving auto financing forward for over 2 decades, and continue to expand #RifcoNation every day.
Our Roadmap
We Are #RifcoNation
![Where we came from_Rifco](https://rifco.net/wp-content/uploads/2023/06/Where-we-came-from_Rifco-scaled.jpg)
#Rifconation is a community that encompasses dealers, their customers and employees as one team.
Whether it's helping pay off loans, achieving personal or professional goals, or simply having a good day, we're here to support everyone on their journey.
Our story started 20 years ago.
We've been driving auto financing forward for over 2 decades, and continue to expand #RifcoNation every day.
Our Roadmap
We Are #RifcoNation
#Rifconation is a community that encompasses dealers, their customers and employees as one team.
Whether it's helping pay off loans, achieving personal or professional goals, or simply having a good day, we're here to support everyone on their journey.
![Where we came from_Rifco](https://rifco.net/wp-content/uploads/2023/06/Where-we-came-from_Rifco-scaled.jpg)
Our People
Dealer Support Team
Our priority is focused around delivering an exceptional dealer experience, so they can continue supporting their customers.
Dealer Support
![small-canada-logo](https://rifco.net/wp-content/uploads/2023/06/small-canada-logo.png)
Eastern Sales
![small-west-canada](https://rifco.net/wp-content/uploads/2023/06/small-west-canada.png)
Western Sales
![about-map](https://rifco.net/wp-content/uploads/2023/06/about-map.png)
We Win As A Team
With over 100 employees across Canada, our headquarters are located in Red Deer, Alberta.